Explore posts tagged with budget-allocation.
If You're Still Manually Adjusting Bids Daily, This Will Change Your MindMost advertising teams I speak with are still running their paid media like it's 2016. Someone opens a spreadsheet at 7 AM, sca...
The HiddenSarah MitchellSenior Writer, AI & Advertising TechnologyThe Hidden Cost in Your DSP That No One Mentions ⦅And How to Negotiate It⦆Most digital advertising teams assume their costs ar...
We Spent $50,000 Testing AI Ad Tools. Here's What Actually Worked.By Sarah MitchellMost teams buy an AI ad tool expecting a magic button. After testing 27 platforms, 1,200 ad variants, and burning thr...
The End of the Media Buyer? We Interviewed 12 Pros and the Answer Was SurprisingBy Sarah MitchellThe digital marketing industry is currently undergoing a seismic shift. For the past two decades, the r...
This One AI Prompt Finds Audience Segments No Agency Has Found YetYou are spending thousands of dollars on market research. You are commissioning focus groups that take three weeks to execute. You are...
Why Your 'Data-Driven' Media Buyer Is Actually Guessing ⦅And How to Prove It⦆In the modern digital marketing landscape, the phrase "data-driven" has become the ultimate badge of credibility. It is...